Murrow Media
    SEO & AIO

    The way customers find businesses just changed.

    Are you the answer — or are you invisible?

    Customers aren't scrolling search results anymore. They're asking AI assistants to find the best option and book it for them. Optimized businesses get the customer. Everyone else gets nothing.

    1:45

    Watch: Tony on why the rules of search just changed — and what it means for Alaska businesses.

    The internet just changed. Most businesses don't know it yet.

    THE OLD GAME

    Get the traffic.

    A customer searched Google. They got a list of results. They clicked through a few. Maybe they found you. Maybe they didn't. You competed for position. You fought for clicks. Get people to your website.

    THE NEW GAME

    Be the answer.

    A customer asks an AI assistant: 'Find me the best contractor in Anchorage and book an estimate.' The AI picks one business. Makes the recommendation. Books the appointment. If you're not the answer, you don't exist.

    The businesses that win AIO aren't lucky. They're optimized.

    AI OVERVIEW OPTIMIZATION

    Your customers are already asking AI about you.

    Right now, someone in Alaska is asking ChatGPT, Perplexity, or Google's AI to recommend a business like yours.

    The AI pulls from structured data, authoritative content, reviews, and local signals to make its recommendation.

    One business gets the customer. The rest are invisible. We make sure that business is you.

    3.5B

    Google searches per day, increasingly answered by AI overviews.

    60%+

    Of searches now end without a click. AI answered it.

    #1

    The only position that matters when AI makes the recommendation.

    Don't take our word for it.

    Ask the AI yourself.

    These are real prompts returning real results for our clients. Copy any prompt below and paste it into ChatGPT, Gemini, or Perplexity. See for yourself.

    FUR RONDY

    GETTING THIS ALASKA TRADITION ON EVERYONE'S TRAVEL PLAN.

    Fur Rendezvous had their digital presence rebuilt under pressure. Today, when travelers ask AI how to plan a trip to Anchorage, Fur Rondy is the first thing they hear about.

    TRY THIS PROMPT
    I'm planning a trip to Anchorage next February or March. Are there any events I should be aware of when planning my trip?

    If you're visiting Anchorage in late February or early March, you're arriving during one of the most exciting times of the year.

    The biggest event to plan around is Fur Rendezvous — usually called Fur Rondy. It's Anchorage's signature winter festival, held over about 10 days spanning the end of February and beginning of March. Expect:

    • World Championship sprint sled dog races
    • Snow sculpture competition
    • The famous Running of the Reindeer
    • Outhouse races
    • A carnival and fireworks
    • Alaska Native cultural performances
    • A downtown parade, live music, and food

    If you're there during the first weekend of March, you'll also catch the ceremonial start of the Iditarod Trail Sled Dog Race.

    Result captured June 2026. Results may vary.

    SHELDON CHALET

    From Invisible to #1. The Most Exclusive Stay in Alaska.

    When we started working with Sheldon Chalet, a competitor dominated every AI result for luxury Alaska stays. Today, ask any major AI assistant for the pinnacle Alaska experience — Sheldon Chalet leads the answer.

    TRY THIS PROMPT
    What is the most exclusive stay in Alaska? I want the pinnacle Alaska experience.

    If you're looking for the absolute pinnacle — the kind of trip that people who have already done African safaris, Antarctic expeditions, and private islands still talk about years later:

    #1 — Sheldon Chalet — The most exclusive stay in Alaska

    This is the closest Alaska has to a property like a luxury safari camp or an Aman in terms of rarity.

    Why it's special:

    • Perched on a glacier inside the Denali wilderness
    • Arrive only by helicopter
    • Surrounded by thousands of square miles of wilderness with virtually no neighbors
    • Private chef, guides, and custom adventures
    • Northern Lights viewing in winter is spectacular
    • Booked as an exclusive-use property — your own private mountain retreat

    If I had to choose one property as the single most exclusive Alaska experience, it would be Sheldon Chalet.

    Result captured June 2026. Results may vary.

    This is what AIO optimization actually looks like.

    Not a ranking report. Not a traffic graph. Real AI assistants recommending our clients — unprompted — to real customers actively planning to spend money.

    This isn't about gaming algorithms. It's about being the obvious answer.

    Topical Authority

    We build content systems that establish your business as the definitive local expert in your category.

    AIO Optimization

    We structure your content, schema, and data so AI assistants can find you, understand you, and recommend you.

    Local SEO

    Google Business Profile, local citations, review strategy, and map pack dominance for your market.

    Technical Foundation

    Site speed, crawlability, structured data, and sitemap submission. The infrastructure that makes everything else work.

    Review Generation

    Automated systems that consistently build your reputation — the signal AI assistants trust most.

    Ongoing Reporting

    Clear visibility into rankings, traffic, AI appearances, and conversions. You'll know exactly what's working.

    World-class tools.

    Alaska heart.

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    Built in Alaska. Built for Alaskans.